I guess I'm pretty late in the game as far as finding out about "kawaii" style. I've seen some similiar things -- Hello Kitty comes to mind -- but had no idea there was so much more. Although it's love at first sight for me and the Red Riding Hood items (no news there), I can't get over that grinning tofu liquid soap dispenser.
These designers are mad geniuses with an unerring sense of The Cute. They are going to take over the Universe with their Cute! Make them stop!
(Or not :).